Privacy policy

Privacy Notice

Last updated: January 13, 2026

Thank you for choosing to be part of our community at Wowkido, LLC., doing business as Wabi Baby (“Wabi Baby,” “Wabi,” “we,” “us,” or “our”). We respect your privacy and we’re committed to handling personal information responsibly.

This Privacy Notice explains how we collect, use, disclose, and protect personal information when you:

  • Visit our websites (including wabibaby.com and hellowabi.com) (the “Website”)

  • Shop with us, create an account, contact support, or interact with our marketing

  • Use any related services, sales, marketing, or events (collectively, the “Services”)

If you do not agree with this Privacy Notice, please stop using our Services.

Quick Summary

  • We collect personal information you give us (like contact details and order info) and information collected automatically (like device and usage data).

  • We use this information to run our business (orders, support, security), improve the Website, and market our products.

  • We share information with service providers (payments, shipping, support, analytics, advertising) as needed.

  • You have privacy rights depending on where you live (including California and Canada).

1) What information do we collect?

A. Personal information you provide to us

We collect personal information you voluntarily provide when you:

  • Place an order or create an account

  • Sign up for email or SMS

  • Fill out a form, enter a giveaway, post a review, or contact customer support

This may include:

  • Contact details: name, email, phone number, shipping/billing address

  • Account details: username, password

  • Order details: items purchased, order history, warranty/returns

  • Customer support details: messages you send us and information you choose to provide

B. Payment information

Payments are processed by third-party payment processors. We do not store full payment card details on our servers. Payment processors handle payment information under their own privacy policies.

C. Information collected automatically

When you visit our Website, we may automatically collect:

  • Device and technical data: IP address, browser type, device identifiers, operating system, language

  • Usage data: pages viewed, clicks, time spent, referral URLs, shopping actions

  • Approximate location: based on IP address (not precise GPS unless you actively provide it)

D. Information from third parties

We may receive information from:

  • Social platforms if you choose to connect/login through them

  • Advertising/analytics partners (which can include online identifiers)

2) How do we use your information?

We use personal information for:

Order + account operations

  • Process orders, payments, shipping, returns, and warranties

  • Provide customer support

  • Send service messages (order confirmations, shipping updates)

Site performance + improvement

  • Maintain and improve the Website

  • Troubleshoot errors, improve features, and run analytics

Security + fraud prevention

  • Detect and help prevent fraud, abuse, and security incidents

Marketing

  • Send marketing emails and SMS (you can opt out anytime)

  • Show ads and measure performance of our marketing (see Cookies/Ads section)

Legal + compliance

  • Comply with law, respond to lawful requests, enforce terms, and resolve disputes

3) When do we share your information?

We do not sell your personal information for money. We may disclose personal information as described below.

We may share personal information with:

A. Service providers (processors)

Vendors that help us run the business, such as:

  • Email and SMS marketing: Klaviyo (for sending marketing messages and order-related communications, and for measuring engagement)

  • Customer support: Zendesk (for support tickets, chat, and customer communication history)

  • Payment processors

  • Shipping and fulfillment partners

  • Website hosting and security providers

  • Analytics tools

  • Fraud prevention tools

These vendors are permitted to use personal information only to provide services to us (and as allowed by their contracts).

B. Advertising and analytics partners

We may disclose certain personal information (such as online identifiers and browsing activity) to advertising and analytics partners to help us:

  • Show ads

  • Measure results

  • Improve marketing performance

Depending on your location, this may be considered “sharing” for targeted advertising.

C. Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction.

D. Legal and safety reasons

We may disclose information to comply with law, respond to lawful requests, protect rights and safety, and reduce fraud or harm.

4) Cookies, tracking, and advertising

A. What we use

We and our partners may use:

  • Cookies (session and persistent)

  • Pixels/tags/web beacons

  • SDKs

These help with:

  • Site functionality (cart, checkout, login)

  • Remembering preferences

  • Analytics and troubleshooting

  • Advertising and measurement

Some of these tools may be used by providers like Klaviyo (email/SMS measurement and site behavior used for campaigns) and by advertising platforms you may interact with.

B. Your choices

Browser controls: Most browsers let you remove or block cookies. Blocking some cookies may affect site features (like cart and checkout).
Email: Use the unsubscribe link in any marketing email.
SMS: Follow the opt-out instructions in the text messages.

C. Global Privacy Control (GPC)

If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of “sale” or “sharing” of personal information where required by law (including California).

5) Social logins

If you choose to register or log in using a third-party social account, we may receive certain profile information from that provider (based on your settings and choices). We use that information to provide account access and related features.

6) How long do we keep your information?

We keep personal information only as long as needed for:

  • Order and account operations

  • Customer support

  • Security and fraud prevention

  • Legal, tax, and recordkeeping requirements

Retention periods vary based on the type of information and why we collected it. We may keep some information longer if needed to comply with law or handle disputes.

7) How do we protect your information?

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

8) Do we collect information from minors?

Our Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps.

9) Your privacy rights and choices

Your rights depend on where you live. You can request access, deletion, correction, or opt-outs by contacting us (see Contact section).

We may need to verify your identity before completing certain requests. We will only use verification information for that purpose.

A. United States — general state privacy rights

Residents of certain U.S. states may have rights to:

  • Access or confirm personal information we have about you

  • Delete personal information (with legal exceptions)

  • Correct inaccurate personal information

  • Opt out of targeted advertising (in some states)

  • Opt out of “sale”/“sharing” as defined by certain laws

To submit a request, email cs@wabibaby.com with the subject line “Privacy Request”.

B. California (CCPA/CPRA)

If you are a California resident, you may have the right to:

  • Know what personal information we collect, use, and disclose

  • Access a copy of personal information we hold about you

  • Delete personal information (subject to legal exceptions)

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Limit the use and disclosure of sensitive personal information (when applicable)

  • Not be discriminated against for exercising your rights

How to opt out of sale/share
Email cs@wabibaby.com with subject line “Do Not Sell or Share”. Where required by law, we also process opt-out preference signals like GPC.

Authorized agents
You may use an authorized agent to submit requests. We may ask for proof of authorization and may verify your identity directly with you.

C. Canada (PIPEDA + Québec)

If you are in Canada, you can request:

  • Access to personal information we hold about you

  • Correction of inaccurate information

  • Withdrawal of consent (where processing is based on consent), subject to legal and contractual restrictions

If you are not satisfied with our response, you may contact the appropriate privacy authority in your region.

10) Third-party websites

Our Website may link to third-party sites or services. Their privacy practices are not controlled by us. Please review their privacy notices before providing them information.

11) International transfers

If you are in Canada, your personal information may be stored or processed outside your province or country (including in the United States) where laws may differ. We take steps to protect personal information when it is processed by our service providers.

12) Updates to this Privacy Notice

We may update this Privacy Notice from time to time. The updated version will be posted on this page and the “Last updated” date will change. If we make material changes, we may provide additional notice.

13) Contact us

If you have questions or want to submit a privacy request, contact us:

Email: cs@wabibaby.com
Phone: 469-888-6899
Mail Box:
Wowkido, LLC. (d/b/a Wabi Baby)
5999 Custer Rd., Ste 110-188
Frisco, TX 75035
United States

You can also review, update, or delete certain account details by logging into your account on our Website.